Important fair year for HAPPICH
HAPPICH at ComTrans in Moscow for first time
Wuppertal/Moscow, July 2011. For the first time in its company history, HAPPICH will this year be exhibiting at the “ComTrans” in Moscow, Eastern Europe’s leading fair for commercial vehicles. Although Russia currently holds a minor market share in the worldwide commercial and special vehicle industry, this situation could change. The leading interior designer for commercial and special vehicles from Wuppertal wants to be in the picture when the demand for commercial vehicles with high-quality components ‘Made in Germany’ grows in Eastern Europe. Russian export commercial vehicles with modern designs will probably have good sales chances because wages there have remained considerably lower.
“We see good future markets in Eastern Europe. We have therefore gladly accepted the invitation from the German Federal Ministry for Business and Technology to take part in the joint fair of German companies in Moscow”, says Marc Pelzer, managing partner of HAPPICH. “Our Polish subsidiary, HAPPICH Polska, has been operating in Poland since 2000. A viable network is in place in Poland, Belarus, Ukraine and in the Baltic Republics. We are now moving on to the next step, presenting HAPPICH in the Russian market too. Sooner or later this region will experience huge suppressed demand that will require supplying.“
That this is not a sole view is demonstrated by the fact that the traditional Wuppertal entreprise is actually in good company this year in Moscow. All the renowned manufacturers such as Daimler, MAN, Volvo, Iveco - to name but a few - will be taking part. HAPPICH and thirteen additional selected Germany supply companies will be taking part in Moscow from 13 to 17 September 2011 each with their own stands and different products but sharing the common “Made in Germany” message as a joint exhibition. Above all, HAPPICH will be demonstrating its new all round locking system for commercial vehicles as well as its component classics such as the HAPPICH emergency hammer and the HAPPICH-emergency escape hatch.
For HAPPICH 2011 is year one after take-over of the company by Pelzer Swiss AG. It is also an important fair year. The traditional Wuppertal company will be exhibiting in total at five key fairs. The BlechExpo in June in Stuttgart will be followed initially from 13 to 17 September at the ComTrans in Moscow. One week later HAPPICH will then be represented at a trade fair in Poland. At the end of October, the company will be taking part in Bus World Europe in Kortrijk, Belgium, and finally at Agritechnica in Hannover in November.
Even longstanding executives cannot recall when the company last took part in so many fairs in a single year.